There are a lot of junk, spam mail flooding our mail box everyday, so many people may think email marketing is not useful, waste of resources and not a cost-effective promotion channel.
But how many of your clients already got a email address ? or should I ask how many people nowadays do not have a web email ? The question is how can we manage a effective email campaign to attract and retain our clients, overtime if you are successful, you will finally build an client community, that's your asset !
The concept we can follow call "Precision Email Marketing", the five principles are:
- Appropriate Target
- Unique Message for individual receipt
- Timing of delivery the message
- Responsibing to each rely we received
- Analysis the effectiveness of each communication
You may reference to below case study for application of the above principles
- Create loyal customer by building a community Part I
- Create loyal customer by building a community Part II
Actually it's very simliar to senting an email to date a girl, it's works too >_<
